It’s 2018 and the business world has changed drastically. Employees no longer hold the reins, instead it’s all in the hands of the consumers. No wonder anxiety levels have gone up because what people think and say about you behind your back really does have an indication in how well you’ll succeed later on. Your reputation is all that matters, and more companies have begun to understand that the reputation management cost is worth it in the long haul.
A brand’s reputation can seem gleaming or at a decline based on what the Pissed Consumers reviews and social media platforms have to say about it. If you’re a brand and wish to grow in the next five years—or even the next year—then you better be doubling down on these imperative reputation monitoring and reputation management tactics or you’ll soon get lost on Google’s second or third page.
If you wish to be successful in building a strong brand for yourself that catches consumers’ attention, then you’ve got to be transparent with those that you do business with. Think back to McDonald’s and the controversy concerning how they make their burgers. The fact that their meat is frozen and may come from slaughtered animals give other brands notice—namely Burger King and Wendy’s—to make it clear that their burgers are made of fresh meat versus the alternative.
What a reputation management agency can also do for brands is make sure that the social good they do is translated to the online sphere. They can help you with strategies concerning video storyboards, and your entire social media profile. From idea generation, to execution—they have got you covered in all areas of digital marketing. Inspirational branding is another favorite of such agencies, as they believe that those who view your company should view it with integrity in order to help your reputation remain positive. The reputation cost for all these services overweighs the possibility of losing out on thousands of dollars because of a damaging reputation news article.